Japan Makeup Shopping List

As you may know, I’m leaving soon for a 2 week vacation to Japan! You guys can’t even imagine the excitement of preparing a shopping list for freakin’ Japan! 😀
drugstore makeup
😮

Before Korean cosmetics took the world by storm, Japanese makeup was the main Asian makeup game in town. I remember pouring over online resources to learn about the various Japanese brands and subsidiaries (Kanebo, Shiseido, Kose and Sana own the lion’s share of brands – Shiseido has so many sub-brands, it’s hard to keep them straight), and placing many orders online for Japanese cosmetics. Now, I finally get to see this stuff firsthand!

Feature image source

Warning, long post…