Why No-Buy 2015

In 2014 I went on a bit of a makeup buying binge especially toward the end of the year.  I keep a detailed multi-tabbed Excel spreadsheet that tracks my beauty stash, including date of acquisition (I’ll devote a blog post explaining my spreadsheet in the future, I promise).  From the spreadsheet, I was able to determine that in 2014, I acquired:

  • 22 blushes
  • 56 eye shadows (I count individual shades in palettes, so a quad = 4 eye shadows)
  • 112 nail polishes – I blame Illamasqua for this.  The counter inside The Bay was closing shop and the brand was leaving North America so I had to not only stock up on my favourites, but also take advantage of the 25-50% clearance sale!   I own a total of 46 Illamasqua nail polishes, and 39 of them were acquired in 2014…
Illamasqua
Sample of an Illamasqua haul from 2014

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Intro to Stash Matters

So I dreamed up this blog’s name last night.

I’ve been toying with starting a blog on and off for a little while now.  For whatever reason, I wanted the word “stash” in the blog name.  It’s a fun word and it rhymes with trash and panache.  It also alludes to my hoarding nature.  Specifically, hoarding copious amounts of cosmetics.

“Oh no, not another makeup blog!”, you moan. Continue reading