PUFU: Stella by Stella McCartney

Instead of another lip product for Project Use it the F*%@ Up!, or PUFU, my next candidate is a perfume.  Behold, my seemingly bottomless 30ml bottle of Stella by Stella McCartney eau de parfum:
I bought this in 2009 and it been on rotation with a handful of other perfumes since then.  Judging by the bottle, I keep thinking it will get used up soon, “maybe another month”, I’ll think, but it just never seems to get used up!

What alchemy is this?

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