Lucky #7 of the Project Focus 10 review is L’Oreal Voluminous Butterfly Mascara:
I’ve tried pretty much every mascara L’Oreal has ever released because I’m still trying to find a replacement to my beloved – but discontinued – L’Oreal Bare Naturale mascara. Does this one do it for me?
Firstly, I should advise that I’ve had this mascara sitting in my stash in its package for over a year before I opened it. I’m not sure if having it for that long affected its performance. It normally retails for around $16 but I bought mine on sale for around $10 (is it just me or has drugstore mascara prices gone up a lot lately?)
Its revolutionary Butterfly Brush with asymmetrical lash line shape extends and lifts outer corner lashes to give you a winged-out look that instantly volumizes lashes at the roots.
The unique Cocoon Fibers wrap lashes in a soft, delicate veil to create silky, spectacular lashes that flutter.
It does have that weird “butterfly wing” style of a silicone wand – it’s mostly marketing gimmick – but the 2 different sides do serve a purpose. The regular shorter denser bristle side provides a good amount of volume on initial strokes onto the lashes. Then I flip the brush to the “wing” comb, more sparse bristle side and use that to build length. I did note that I didn’t get spidery looking lashes even when I built up several layers. The combination of the 2 bristle styles create really long lashes with a good amount of volume.
I tested it with and without my lash primer and mascara top coat and the mascara performed very well even when worn alone. I do still prefer wearing at least a lash primer which helps with bulking up my lashes even more. But, I would not say that my lashes felt soft or delicate as L’Oreal claims. I’m rather shocked that I ended up liking this mascara so much. 😛
A couple of things to note. This mascara is scented – like a granny perfume. I’ve encountered scented mascara only a couple of times before: Manhattan mascara (a German brand) and Maybelline Volum’ Express The Colossal. I don’t understand the need for a scented mascara. 😕 The other item of note is that despite this mascara having an oddly shape (non-cylindrical) tube, which prevents rolling, it always manages to line up perfectly when closed. It also features a satisfying click mechanism when closed completely. 😀
However, I will say that unlike some mascaras where they get better as time goes on, I found that the performance of this one got progressively worse over time. I experienced more flaking and smudging now than when I first opened the tube (I’ve been wearing this about 2 months now). If I’d done this review a week or 2 into wearing this mascara, I probably would have rated it higher. It’s not a replacement for the Bare Naturale mascara, unfortunately!
A display I came across recently, showing the new “Intenza” version of the Butterfly mascara beside the regular Butterfly one. It has an extra wing or something – I’ll probably pick that one up soon.
• Exceptional length
• Good volume
• Useful wand
• Long wearing
• Holds curl
• Good packaging
• Slight smudging on lower lashes
• Some flaking
Stash worthiness: 8/10
Have you tried the L’Oreal Voluminous Butterfly Mascara? What’s your favourite mascara at the moment?