You know a mascara is good when your coworker exclaims in a meeting, “Your EYELASHES! What mascara are you wearing?” Or, when you are at Sephora, and the makeup artist compliments you on your eyelashes – not your eye makeup – she specifically says “I love your lashes!” (I think she thought they were falsies?) And by all accounts, I have dinky wimpy sparse eyelashes. This is the magic that is L’Oreal Bare Naturale Mascara:
But, before you proceed any further into this entry, I warn you: this wondrous miracle product is discontinued. I’m sorry, so very sorry to do this to you. If you don’t want to suffer heartache and mental anguish, please turn back now…
I bought this mascara on a whim because it was on clearance sale. I should have known better than to try something new when it was clear that it was being discontinued, but I didn’t heed my internal alarm bells. The official name of this product is Bare Naturale Luminous Lengthening Mascara. Its claims are:
Not sure about having luminous lashes (whaaat? It’s so odd to keep calling out “luminous” as a mascara claim – it’s even part of the mascara’s name – and the words “luminous”, “luminously”, and “luminosity” all appear on the packaging*) BUT it does deliver on amazing length, and surprisingly, it also packs a punch in volume even though it’s not listed as a claim. The wand features a regular brush bristle:
It doesn’t clump, flake or smudge, but removes easily with eye makeup remover. The results garnered the aforementioned lash praise by coworker and Sephora associate alike. It’s near perfection in a tube!
• Does not flake
• Does not smudge
• Holds curl
• Removes easily with eye makeup remover
• Small amount of product per tube (only 4.8ml compared to typical 8-10ml)
• No longer readily available!
Stash worthiness: 10/10
As soon I realized how much I love this, I went searching for back-ups. I found online sellers with unopened packages for cheap (less than half the original retail price of $11.50 each):
The loss of this mascara is up there for me as when Max Factor 2000 Calorie got pulled from North America (yes, I know I can order online from European sources – in fact, when I was in St. Petersburg, Russia, I bought a couple of tubes of MF 2000 Calorie mascaras [oh the lengths we beauty junkies go to for our fix!] – but it’s expensive with the currency conversion.) However, I’m going to stop buying more back-ups of the L’Oreal – since this was discontinued in 2012, the stock is just getting too old. Once I use up the last of my back-up stash, that’ll be it.
In terms of finding a replacement, the closest mascara to achieve similar results is CoverGirl LashBlast Volume (orange tube) but where it’s more volumizing, it’s less lengthening compared to the L’Oreal. Within L’Oreal’s own lineup, I’ve tried a few but found no successor; I’ve tried: Telescopic (no volume), Voluminous (smudges), and Miss Manga (clumpy). Now the million dollar question: have you tried the L’Oreal Bare Naturale mascara, and if so, do you have any recommendations for a replacement?
* Side note: I do wonder if this mascara was marketed poorly and misnamed. When I first saw the name “Bare Naturale” I expected a mascara that would give me some definition, maybe a bit of length, not this KAPOW! lash effect. If they had called it Magical Maximum Miracle Mascara™, maybe it wouldn’t have been discontinued?