Japanese Makeup Shopping: My Experiences

Today I’ll discuss some of my observations and experiences in shopping for makeup in Japan. Hopefully this will help someone out there who might be taking a trip to Japan.
First thing. There are SO. MANY. BRANDS.
It’s overwhelming! In an average Canadian drugstore, there may be about 8 key brands. In Japan, there’s at least double that amount. And some of them look so similar, it’s hard to distinguish between them (cue joke about how all Asians look alike 😛 ) I spent some visits in the beginning just surveying my options and noting down potential buys without buying anything – I didn’t want to buy things I’d regret. As far as I know, there are no returns on makeup in Japan.

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