I have a friend who sells Mary Kay and knows about my makeup addiction – she reads this blog! So when Mary Kay launched a new, much-raved about mascara, she informed me that I must try it. Of course, I had to place an order. But wouldn’t you know it, the mascara is such a hit that they were back ordered. 😦 After about a 2 week delay, I finally received the mascara, along with a few other goodies:
• Lash Primer
• Lash Intensity Mascara
• Mineral Eye Colour in Rosegold
• Rose Gold Limited Edition compact
• Undereye Corrector
She gave me the eye shadow and lash primer for free. 🙂 I’ve decided that I’m not counting mascaras toward my Low-Buy because I replace them so frequently. And um, that under eye corrector, let’s call it part of my birthday haul, ok? 😉 The Undereye Corrector is a new product too, and I’ll be devoting an entry to review that.
So, the mascara that prompted me to place this order – how did it perform?
This is what Mary Kay says about the mascara:
Get wow-worthy volume plus irresistible length with Lash Intensity™ Mascara. Featuring a specially designed, asymmetrical Double-Impact™ brush, lashes look multiplied and exaggerated with all-day wear that resists smudging. Plus, mineral-rich, high-impact pigment delivers the perfect shade of black for stand-out lashes.
So to summarize, it claims to:
• Provide both volume and length
• All day wear
• Resist smudging
• Deep black colour
I find that I can quickly gauge how a mascara is going to perform after the first wear. And that first impression wasn’t stellar. The bristles are made of silicone and point every which way – this does help to coat the lashes pretty well, but it also has a tendency to gets onto my lids. The wide spacing between the bristles also meant that the mascara would deposit in gobs onto my lashes. I find the formula to be quite clumpy and didn’t provide too much length. It did hold my curl decently, but the smudging I experienced on my lower eye area was horrific! The only way I can wear this mascara is with a hefty coating of Clarins Double Fix mascara top coat, or else it is smudge city by noon. Also, a good metal eyelash comb is imperative to combing out the clumps.
I was informed that there’s a special technique in using this mascara. Get out of town! A special technique to apply mascara? 😛 I always found it funny when companies try to fancy up something that just doesn’t need to be. So apparently one has to put their thumb over the “Mary Kay” embossing on the wand handle to make this work. *insert hardcore eyeroll* And there are 2 “zones” of bristles. I tried it and it still didn’t make a difference in how clumpy it was, and how much it smudged under my eyes. Go figure!
This chick is demonstrating the technique but she’s not selling me on it. Look at how clumpy her lashes look and she gets the mascara onto her lids too. Now check out this official video that MK released. Looks different, huh?
Next up, the whacky bulky tube design. I couldn’t even fit this in with my usual holder for mascaras / eye liners – the tube is so wide and squat, making it hard to dig out. I just lay it on its side on a flat surface. One blessing though: it doesn’t roll off a table. And the wand clicks when shut. 😛 This mascara retails for C$22 and contains 8g of product.
Edited to add: here’s how the Lash Intensity mascara stacks up against my favourite mascaras:
• Holds curl
• Dark black colour
• Doesn’t flake
• Smudges badly
• Not very lengthening
• Bulky wand design
Stash worthiness: 5/10
And here’s a quick and dirty review of the Mary Kay Lash Primer, since I tried it with the mascara:
It literally uncurled my carefully curled lashes right before my eyes like this:
I used it once and I’ll never use it again. Such a disappointment! Granted, my friend says she didn’t experience this but she likely has naturally curly lashes. I did really like the wand though – it’s a mixture of natural bristles (black) and a plush velvety material (white) that really coats each lash.
So I might try to re-purpose it like this tip that Laura of Looking Joli Good shared recently. This primer gets a 1/10 from me. And that 1 point is for the possibility of reusing the brush. 😛
So both the mascara and the primer were busts for me. I really should stick to my rule of not paying more than $10 for mascaras. I just don’t find the correlation between price and performance when it comes to mascaras – what are your thoughts on paying more for mascaras?
PS. You may think I don’t like Mary Kay products based on this post – not true! These 2 products just didn’t work for me, but I have proclaimed my love for their moisturizer, blotting paper, and concealer. And… just wait for my review on the Undereye Corrector. 😉