I prioritized this review since this concealer is launching this month here in Canada.
The official name of the concealer is Too Faced Born This Way Naturally Radiant Concealer, and is an extension to the Born This Way Foundation. I was able to purchase this in advance of the launch date during a pre-launch event. I’ve been wearing this concealer for the past 2 weeks in various conditions and trying different methods. Here are my thoughts.
I’m quite a newbie to the Too Faced brand. Their packaging just screams girly princess that seem to be more geared toward those just starting out with makeup. But the quality of the product and packaging are actually great. This concealer tube has little feminine details like a gold band around the neck and scalloped details at the top of the cap, with “TF” in gold calligraphy.
The doe-foot wand is quite useful because the tip is engineered with a little reservoir to “scoop” and deposit the product onto the skin. The tip is ever so slightly floppy but nothing like the Urban Decay Naked Skin Concealer.
There are 10 colours offered in this concealer as shown by the informational card I received at the event:
Very Fair – fair/light with pink undertones
Fair – very fair with pink undertones
Light – light with golden undertones
Light Medium – medium with peach undertones
Medium – medium/tan with golden undertones
Medium Tan – medium/tan with pink undertones
Tan – tan with golden undertones
Deep Tan – tan with golden undertones
Dark – dark with golden undertones
Deep – deep with pink undertones
I was matched to the shade Light which is the 3rd lightest shade. I would say the colour is a decent match, about 90% but it’s just ever so slightly too light for me. I think Light Medium could also possibly work for me but it might be a tad too dark / yellow.
• Coconut Water helps replenish skin’s moisture levels without over hydrating
• Alpine Rose brightens skin’s appearance and promotes elasticity
• Hyaluronic Acid for a smoother, more youthful appearance
• Creamy and comfortable to wear
• Creates look of flawless and natural looking radiant skin
This is an interesting product, and I experienced a bit of a learning curve on how to apply it. The consistency of the concealer is like a thin gel lotion that stays dewy looking on the skin even after it has set.
The best way I found to apply this is with a fluffy synthetic brush or a Beauty Blender-type sponge. When I try to use my fingers to blend, it leaves finger marks and streaks on my skin. My favourite fluffy brush for blending this is the little Ecotools one that came with the 5pc Mineral set (it’s an old set, I don’t think it’s available anymore sadly. But there are many options on the market today from brands like Morphe, Sedona Lace, and Coastal Scents, etc). I also found that the “open” time of the concealer is quite short, meaning that I have to work quickly to blend it before it begins to set.
The most impressive thing for me is that this concealer does not oxidize. It also leaves the skin smooth looking, and doesn’t crease. I’ve worn this various ways: on its own, over the Becca Under Eye Brightening Corrector, with a setting powder. My preferred way to wear this is actually on its own – no corrector underneath, no powder on top. The reason is that this concealer doesn’t play nice with other products. When I use the corrector underneath, the concealer doesn’t seem to fully set. And if I set it with powder on top, it can tend to look dry. I find this concealer to fade through the day no matter if I set it with powder or not. The coverage is decent, not nearly as high coverage as the Nars Radiant Creamy Concealer which I reviewed recently.
Here are the 2 concealers side by side. The Nars in Custard has a more golden undertone, whereas Too Faced in Light is more neutral – I find the Too Faced to have a better undertone for me. The difference in the doe-foot applicator is also apparent here – I do appreciate the thought put into the Too Face wand design. The Too Faced tube also has that satisfying click closure mechanism like the Urban Decay concealer.
I’ve read lots of comments about this concealer having a coconut scent but I barely smell anything unless I put the wand right up against my nose. It’s a light somewhat coconuty sweet scent – It’s not offensive to me and I have a sensitive nose. But, coconut is one of my favourite smells, so it may offend you if you dislike coconut.
I should note that I did not try this concealer for other areas of my face, since it’s marketed as an under eye concealer – the coverage also wouldn’t lend itself to cover much redness or blemishes effectively. Overall, this is a good concealer. It won’t make a favourites list for me, but I do like it and will use it up. I have dark under eye circles but my under eye area is fairly flat – it’s not puffy or sunken in. I feel that this concealer would be most suitable for those with under eye area that isn’t too dark, but may have recessed sockets that make them appear to be darker. The dewiness of this concealer will help bring the sunken in areas forward.
This concealer is made in Italy. It retails for $32 CAD for 7ml of product. In Canada, Too Faced is only sold at Sephora. Here’s the detailed breakdown of how I rate it:
Price-wise, I think it’s fair for a mid-range product:
• Doesn’t oxidize
• Doesn’t crease or settle into fine lines
• Smoothing effect
• Brightens eye area
• Wide range of shades
• Not high coverage
• Challenging to blend
• Fades through the day
Stash worthiness: 7/10
Have you had a chance to try this concealer yet? Are you planning on picking it up?