I guess I’m on a drugstore kick lately, yesterday with the Maybelline SuperStay foundation, and today I’m reviewing 2 Revlon mascaras from their recent revamp of their mascara offering:
• Ultimate All-in-One (red cap)
• Volume + Length Magnified (blue cap)
I can’t remember the last time I bought a Revlon mascara. Maybe the Grow Luscious? That was years ago! And it never appealed to me enough to repurchase it. To me, Revlon excel at a lot of products – foundation, lipstick, nail polish – but mascaras are not one of their strengths. And mascaras are cash cows for cosmetics companies – how frequently do we (“have to”) replace mascaras, and how many mascaras do we seem to have open at once (if you have just ONE mascara open right now, please comment below, and I don’t believe you!) It’s a very lucrative market at the drugstore – just look at how wide the assortment is, and how often companies launch new mascaras.