I guess I’m on a drugstore kick lately, yesterday with the Maybelline SuperStay foundation, and today I’m reviewing 2 Revlon mascaras from their recent revamp of their mascara offering:
• Ultimate All-in-One (red cap)
• Volume + Length Magnified (blue cap)
I can’t remember the last time I bought a Revlon mascara. Maybe the Grow Luscious? That was years ago! And it never appealed to me enough to repurchase it. To me, Revlon excel at a lot of products – foundation, lipstick, nail polish – but mascaras are not one of their strengths. And mascaras are cash cows for cosmetics companies – how frequently do we (“have to”) replace mascaras, and how many mascaras do we seem to have open at once (if you have just ONE mascara open right now, please comment below, and I don’t believe you!) It’s a very lucrative market at the drugstore – just look at how wide the assortment is, and how often companies launch new mascaras.
So it was about time that Revlon overhauled their mascara collection! And the new collection is very impressive, with formulas to cater to various needs: length, volume, both, drama:
They even called it a Mascara Revolution! 😛
I picked up the Volume + Length Magnified (blue cap) first because I liked the look of the wand and I’m excited at the prospect of a mascara that provides both volume AND length. It features a normal bristle wand that is quite full and slightly larger than average (but not jumbo sized).
For me, the formula delivers more on volume than length but it did provide decent length to my lashes. What impressed me most was that it could hold a curl, and it did not smudge underneath my eyes! There was a tendency to deposit clumps upon application but I am able to comb out the clumps with my metal lash comb. The description says there are fibres in this formula but I didn’t notice any on the wand or my lashes.
The results were feathery lashes that almost rival what I can achieve with CoverGirl’s LashBlast Volume (but CG LB is more water resistant and voluminous). I rate this 8/10
I became interested in the Ultimate All-in-One (red cap) due to glowing reviews online about how amazing the wand was, and how great the formula was for lifting the lashes. It features a silicone wand, with a mini brush head that’s oval shaped:
The formula is quite wet, and slightly goopy. It was a real challenge to not completely glue my lashes together – it made my 7 lashes look like 3! 😛 Also, I often got the mascara on my eyelids due to the wet formula, and even over time, it didn’t dry out to the point that it stopped being goopy. In terms of length and volume, it was just average in both departments. Here’s a case where being Jack of all trades, means it’s master of none.
But, I can see why some people would love this formula, it holds a curl like a waterproof mascara does even though it’s not marketed as a waterproof formula. It also did not smudge under my eyes. Unfortunately, like waterproof mascaras, this one irritated my eyes whenever I wore it. I rate this 6/10
They retail for C$10.99 each and I got mine during a 30% off sale. Here’s how these 2 Revlon mascaras rate against some of my favourite mascaras:
Below are the official illustrations that demonstrate the results one can achieve using these mascaras (Ultimate All-in-One on the left, and Volume + Length Magnified on the right):
Source. I’d love to one day create an eye illustration of my own eye to accompany my mascara reviews!
I have mixed feelings about the packaging. The tubes are unnecessarily bulky, I feel. But, I do like that they are not cylindrical so they don’t roll off a flat surface. And, I like the sleek look of the overall collection with the matte tube and coloured caps to distinguish between the types. I’m interested in trying the Drama one next, since the bristles look similar to the CG LashBlast, also maybe because the cap is purple. And purple is my favourite colour. 😉
Now please, Revlon, it’s time to overhaul your eye shadows. The old Wet / Dry formula, Mattes, or even the Custom Eyes were great. The current selection isn’t doing anyone any favours.
Have you tried the new Revlon mascaras? What’s your current favourite drugstore mascara?