One of my unspoken goals this year was to try to hit the top tier of the Shoppers Drug Mart (SDM) Optimum Rewards Program – and I’m proud to announce that as of this past weekend, I did!
This was no small task given my No-Buy. For those who are not familiar with SDM or Optimum Points – SDM is the main drugstore here in Canada* – they sell everything from diapers to hair dye to granola bars. Besides drugstore makeup, SDM also carry high end cosmetics brands in their Beauty Boutique including Guerlain, Chanel, Clarins, Shiseido, Smashbox, Benefit, Lancome, Clinique, Anna Sui, etc.
SDM offers a loyalty program where for every dollar spent, 10 points is earned. These points can then be redeemed for almost anything in the store as follows:
Technically speaking, to reach 95,000 Optimum Points, it means spending $9,500 at SDM! But in reality, no one does this because SDM constantly offers bonus points – some bonus points are tied to specific brand offers (“buy 2 Revlon lipsticks, get 3000 bonus points”) but the better bonus points are the multiplier offers, such as: spend $50, get 20x the points. Leveraging just the 20x the points offer, it means one can reach 95,000 points by spending $475 (redeemable for $170 of free products). That’s amazing when you think about it as a percentage: it’s like getting 36% of what you spent back in free products.
I was hovering at 60,000 points for ages and had all but given up on the possibility of achieving 95,000 points this year. But then, the SDM mobile app launched in the summer. At first, I wasn’t so disciplined to check the app for offers / coupons but I soon realized that it gave me exclusive offers based on my previous purchases / shopping habits. I received a lot of product specific offers as well as lower thresholds to receiving 20x bonus points (last week I had a spend $20 get 20x offer). Once coupons appear on my app, all I do is load them onto my card:
For those of you who collect Optimum Points, I urge you to download the app – that’s really how I was able to achieve the highest tier relatively easily and quickly (my weekend purchases that pushed me over to the top tier consisted of razor blades / shaving foam for the bf, and feminine products for moi).
So, earning points is one thing – but redeeming is another! One could just redeem the 95,000 points at face value for $170 of free product. But, those in the know, save them up for SDM redemption events! That’s right, SDM offer special “Spend Your Points” days that increases the value of the points so that instead of $170 worth of free stuff, it’s worth even MORE!
The most I’ve ever seen was the SUPER redemption event where $170 was worth $250. 😮 Typically, the top tier would be increased to be worth $220 and there should be a “Spend Your Points” event before the end of the year.
So, I’m formulating my wish list to redeem these points before the end of the year (yup, another No-Buy loophole!) – on the top of my list are (some of these are from my lemmings post):
Clinique Take the Day Off Cleansing Oil – $32
Clinique Cheek Pop in Nude, Fig or Heather Pop – $24
Clinique Pop Lip Colour and Primer in Melon Pop – $21
Benefit Rockateur Box o’ Powder Blush – $36
Guerlain Meteorites in 03 Intense – $71
Anna Sui Lipstick G in 350 Powder Pink – $29
Grand total: $213 😀
* Apologies for non-Canadians, please don’t be jealous of our super awesome loyalty program. You guys get all the breaks with amazing discounts and access to lots of brands we don’t have, and free shipping from so many sites. (that last line doesn’t apply to Australians – you guys get shafted when it comes to makeup!)
I just wanted to share my excitement with you guys – anyone else sitting on a bunch of points to redeem? What’s on your wish list?