I was giddy with excitement as I revisited the H&M Beauty department – this time with the intention to BUY! 😀 My first visit was shortly after the launch and I was filled with longing for all the loveliness, but left me empty-handed AND empty-hearted… but now I am FULL… of makeup!
I had mentioned last year that one of the brands I wanted to try was H&M Beauty, and now I’ve fulfilled a lifelong wish (too dramatic? 😉 )
H&M overhauled their entire beauty line last Fall, expanding the offering and bringing a much more cohesive and sleek aesthetic to the collection (I do have to say though, I did like some of H&M’s old nail polishes and makeup brushes). I think they’ve done a wonderful job! Here are some photos of the store displays and details of what I got:
I was all set to buy the Smoky Essentials eye palette but then I inspected the fine print a little closer on the palette and noticed that it was made in China. The High Impact Eye Color single eye shadows, however, were made in Italy. Hmm! And there were many colours to choose from.
After swatching so many colours my hands looked bruised, I finally selected these 3 shades: Down to Earth (deep grey taupe), Cocoa Mauve (matte mauve brown), and Shiitake (light shimmery tan) They’re $8 for 2g.
And I was psyched to grab a whole whack of blushes but… I was little disappointed at the selection. There were some pretty looking colours, to be sure, but nothing jumped out at me. A lot of bloggers reviewed the shade “Apricot” and it was very powdery and disappeared into my skin.
The only colour that caught my eye was this warm nudey bronze shade called Deep Brown (not really that deep, and not that brown). $13 for 5g, made in Italy.
But the best part of the H&M Beauty collection for me was the WALL of nail polishes! They’re not exactly cheap at $7 for only 8ml but I was suckered by the colour selection and bottle design.
I finally narrowed down to 4 colours (even though I originally had a dozen in my hands!): Precious (golden opal), Cashmere (smoky mauve with silver shimmer), Rock Oyster (greige pearl), and Rose Umber (dusty mauve pink). The polishes are made in Sweden! 😕
I did a bit of research on what were considered the best items of the H&M Beauty line and came across this article by Allure which listed their top 15 picks. That’s how I learned about the perfume in Cashmere Haze. I’ve been wanting a cozy type of scent akin to Donna Karan’s Cashmere Mist and instead of paying $70 for a bottle of that, I decided to try this $13 one (55ml). Its notes are lily of the valley, jasmine, sandalwood – it’s not exactly DK Cashmere Mist, but it’s a nice soft scent. This Eau de toilette is made in Turkey.
Lastly I bought this textured makeup case. I was really drawn to this design for some reason – it looks so useful with the detachable mesh interior case. I’m thinking it could be handy for my trip. (Actually, lastly is the Precision Makeup Sponge which I forgot to photograph, it’s H&M’s version of the Beauty Blender sponge, except it is white).
I eyed the makeup brushes but wasn’t really wow’d by any to pick them up (lots of duo ended brushes, ugh) – they were a bit overpriced for what they were too, nothing was less than $10. I also wasn’t particularly interested in any of the lip or face products during this visit. Have you tried any of the new (well, new to me anyway) H&M Beauty products? Any recommendations?
PS. I’ll essentially be posting hauls for the rest of January… I hope you don’t mind, it’s been a blur of shopping this month so far. 😉