In reviewing my post history, I realized that I’ve never once posted an annual summary of my Lo-Buy / No-Buy accountability.
And I think I know why… because I’m a sneaky cheat! 😛
Let’s rewind a little. If you’ve followed my blog since the early days, you’ll know that this blog started out as a full-on, hardcore No-Buy for an entire year in 2015. It seemed quite black and white, right? Don’t buy makeup for 365 days, Stashy! 🙄
But nope, first I broke the No-Buy only 2 weeks into January, in an event forever known as Targetgate™. Then I proceeded to bend the definition of what a “No-Buy” means, through swaps (first with Nicola of Beauty As I Know It, then with Isabelle of Girl with Pink Cheeks) and blatant hauling for my birthday. But, I was able to not partake in either of the Spring or Fall Sephora VIB sales, as well as the Black Friday temptations.
I used to give myself these milestone badges. 😆 This was 250 days of “not buying anything”.
Fast forward to 2016 and 2017. I’ll group both years together as I think my behaviour was similar both years. I was finally loosening the reins and allowed to BUY! In 2016, I was on a Low-Buy all year, whereas in 2017 I did a hybrid of Low- and No-Buy; January was the special month of “Hauluary” where I had no spending restrictions. Here’s what my monthly budgets were for each month for the 2 years:
Source: 2016 New Focus and 2017 New Focus
I should clarify here that my No-Buys and Low-Buys have more to do with not adding to my already large makeup collection, rather than curbing spending overall. It’s a nice side effect to save money but it’s not my primary goal. I was seriously running out of space in our condo with all of my beauty products squirreled away in closets, under the bed, and even in the living room! 😮
Let’s see how I actually fared:
One of the biggest loopholes I had in 2016 and 2017 was that makeup purchased during vacations didn’t count… and as you can imagine, I took advantage of that! (in Japan and on the cruise) 😆 And let’s be real, the months of January and December – I never did tally up what I bought due to Hauluary and holiday spending. But at minimum, I spent $500 each month. That’s basically doubling my full year spend in just those 2 months! I totally failed my 2016 Low-Buy but I showed improvement in 2017.
Did you read about the report in early 2017, that found US women spend $300,000 on makeup and skincare over their lifetime?
They estimated that on average, American women consume between $3.50 – $11 per day of skincare and makeup on their face. It depends on what region of America the women live – I would say Toronto is most similar to New York so let’s say that my daily consumption is $11. That would mean I’m spending $4,015 a year on makeup and skincare! 😮 Since my Low- and No-Buy was more focused on tallying makeup purchases, if I include skincare; I don’t think I’m too far off that figure!
This view only shows my accountability in dollars and as I mentioned, this isn’t about money – so let’s have a look at the actual count of my makeup collection over the 3 years that I’ve been blogging. I based my initial count on this post I made in my first month of blogging, and went through all of my hauls, accountability, Trash Stash, and purge posts (with reference to the tracking in my inventory spreadsheet) to arrive at the current count. I included all items that I bought, was given as gifts, redeemed with points, Back to MAC for, won in giveaways, or bought on vacation – i.e. everything! I’ve broken the count by product category and with trending from the beginning of 2015 to present day:
N.B.: I count individual eye shadow pans, so a quad is counted not as 1 eye shadow, but 4.
Check out the steady increase here… I just love blushes. 😳
I’m pretty pleased with halving my lip stash. 😀
I had good intentions to purge more of my nail polishes and I still intend to!
Year by year view of all categories:
Of the 6 categories that I tracked, 3 of them decreased: base makeup (foundations, concealers, and powders), lip products (lipsticks, glosses, and balms), and makeup brushes. The 3 categories that increased over the years should come as no surprise: eye shadows, blushes, and nail polishes. Those just happen to be my favourite makeup items. 😉
Nerd enough for ya? 🤓 So what’s the final verdict?
I love to shop for new makeup. 😇 #captainobvious
In my three-pronged approach to reducing my makeup stash – 1) stop / limit buying more 2) use up what I have, and 3) purge what I don’t use – buying is my first line of defense. I’m never going to stop buying makeup – that’s just a given. 😛 I’m more mindful of what I already own now and if I’m going to buy something new, something old has to be purged! (I plan to tackle nail polishes and blushes soon) The long term view is to have less coming in and more going out to gradually reduce my overall stash. I don’t have any spending limits for myself this year per se, but laying it all out here I do see a natural trend – I tend to curb my spending for Spring / Summer months and ramp up in the Fall / Winter. And if there’s one thing I’ve taken away with me from the blog with all the hauling, panning, trashing, and purging – the cycle never ends! 😉
Do you like hauls? Check out these glorious posts:
• Hauluary: 2016 (first after No-Buy, nail polish, more nail polishes, MAC, Winners finds), 2017 (bath, makeup & skincare, nail polish, not done yet, Hautelook), and 2018
• Birthday hauls: 2015 and 2016 (pat on the back, I didn’t haul for my birthday in 2017)
• Optimum Points redemption: 2015, 2016, and 2017
• Sephora VIB sales: Spring 2015, Fall 2015, Spring 2016, Fall 2016, Spring 2017, and Fall 2017
• Black Friday: 2015 No-Buy Edition, 2016, 2017
• K-Beauty hauls: 2016, Jolse, and 2017
• MAC: 137 Brush, Back to MAC 2015, Finally Free lipstick, and Back to MAC 2016
• Online hauls: Discount store saleevent.ca, AliExpress, Christmas gifts to myself, Miss A, and Makeup Geek, Glossier
• Store hauls: Hudson’s Bay, Winners, H&M Beauty, and Nordstrom
Do you keep a makeup inventory? What makeup category do you own the most of?