I bought a bunch of H&M Beauty items back in January during my free for all month of makeup haulage. 😀 I had been eagerly waiting to try the H&M Beauty ever since they re-vamped their line in late 2015. Whenever I try out a makeup line for the first time, I always default to the products I’m most comfortable with: eye shadows and blushes! ❤
• High Impact Eye Color Single Eye Shadow in Down to Earth, Cocoa Mauve, and Shiitake
• Pure Radiance Powder Blusher in Deep Brown
I’ve had a chance to wear these for a while so it’s high time I review them!
High Impact Eye Color Single Eye Shadows
Narrowing down to these 3 colours was quite challenging since the colour offering is quite vast (I count at least 50 colours) and many of the shades are so similar to each other:
They retail for C$7.99 each for 2g of product.
L to R:
Down to Earth – shimmer finish, deep grey taupe
Cocoa Mauve – matte finish, mauve brown
Shiitake – metallic finish, light cool tan
My favourite shade is Shiitake, followed by Down to Earth – both of these are plush and pigmented. I found Cocoa Mauve to be not as pigmented and applied a little patchy, although it did blend out nicely.
The packaging is nice but there’s a lot of useless extra plastic around the pan – compared to MAC and Essence single shadows:
Price-wise, I think C$7.99 is a little bit steep for H&M – which is known for its “fast fashion” – and considering that MAC eye shadow refills are now C$8 each. I think a $2 price drop would be more in line with the brand.
• Long wearing
• Crease resistant
• Blends well
• Wide colour and finish range
• Excessive plastic casing
• Quality inconsistent between shimmer and matte
Stash worthiness: 8/10
Pure Radiance Powder Blusher
I was originally set to buy at least 2 blushes but I found the selection to be lacking – most of the colours did not swatch well on my skin.
I ended up with just Deep Brown which cost C$12.99 for 5g.
The shade Deep Brown isn’t too deep or really all that brown – it’s more of a mauvey rose that’s mostly matte with a tiny bit of satin sheen.
I found the texture of the blush to be really thin – I have to pile on the layers for it to show up on my skin. On the flip side, it’s very easy to blend and doesn’t leave any harsh lines. On my cheeks, I noted that it did not last very long and would start fading by around the 5 hr mark.
And the packaging – it’s very Instagram-friendly with the hexagon shape – and it’s unique in my collection. Although there is a bit of excess plastic, the compact itself is quite thin. Here it is compared to MAC blush (Cubic is shown) which is 6g.
I did actually compare this H&M blush against MAC Cubic in this post here.
• Easy to blend
• Nice packaging
• Not pigmented
• Faded quickly
Stash worthiness: 5/10
I’d likely not purchase another H&M blush but would consider more of the eye shadows.
Both products are made in Italy. I should note that not all of the H&M collection are made in Italy so care should be taken to read the fine print. For instance, one of the heavily promoted product during the launch, the Eyeshadow Palette (shown in Smoky Nudes):
Is actually made in China, so I passed on it.
I recently had another look at the H&M Beauty collection at the store and I would be interested in trying the All-Day Liquid Foundation (C$14.99) and Tinted Lip Balm (C$7.99) – both are made in the E.U.
Have you tried any H&M Beauty products? What would you recommend to try?
From last year:
Blogmas Day 12: Received a Parcel!
Side note: My Black Friday order from Beauty Bay still hasn’t arrived…! 😕