It may not seem like it lately, but I’m not really an eye shadow palette kind of girl. And certainly, I’ve never gravitated toward drugstore eye shadow palettes. But what got me intrigued with the CoverGirl TruNaked palette were the general rave reviews online, and also seeing amazing live swatches from Allura Beauty. There are 3 versions available and I ended up with the Roses palette:
This palette costs $14.99 regularly but I redeemed Optimum Points for mine.
There are 8 colours in the palette, with a combined weight of 6.5g (roughly 0.81g each) – it measures 11.5cm x 7cm x 1cm. As far as the palette layout, it’s not my favourite configuration with the skinny strips, but these are wide enough that a MAC 239 brush can easily fit in each panel. And for a drugstore palette, the case isn’t terrible, but the plastic feels slightly on the flimsy side. The cover reminds me of the quality of a CD case cover – just a little bit of pressure would probably crack it.
The fact that CoverGirl even went a step further and bothered to give names to each of the shades is aces in my books! You all know what happens when a palette leaves the shades unnamed! (I will name them for you!) 😆
Left to right:
• almond (pink tinged ivory – matte)
• champagne (light pink – shimmer)
• baby (light pinky mauve – matte)
• rose gold (warm pink – shimmer)
• copper rose (dusty mauve – matte)
• dusk (rosy taupe – frost)
• mauvergine (plummy brown – frost)
• mousse (deep plum – satin)
And did you catch that? This palette is made in Canada! You know what other brands produce their products in Canada? MAC, Nars, Bobbi Brown – to name a few. I was quite floored to see that this palette is made in Canada, and not in China like many drugstore brands are nowadays. So then it’s no surprise that I found the formula to be quite impressive:
(I suspect that Copper Rose and Dusk are mislabeled. I think Dusk should be the matte mauve and Copper Rose is the shimmery taupe – but this is the order as per the label on the back of the palette.)
The stand out shades for me are Baby, Rose Gold, Dusk, and Mauvergine. Actually, I love all the colours in this palette but these 4 are just a little more special. Honestly, I wouldn’t change a single shade in this palette! It’s a fantastic stand alone palette – I’ve got my highlight, crease and transition shades all contained in this palette. If I was going to be super picky, I might have suggested a matte crease shade, but Mousse is not that shimmery, so I’ll let it pass.
My favourite way to wear this palette is Mauvergine in the crease with Rose Gold on the lid, Baby as the transition / blending colour and Almond for the brow bone. The quality of both the mattes and frosts are outstanding – pigmented and blendable – I find the shimmers to be slightly loose and more prone to fall out. The wear time of these shadows are good: about 8 hours before I see any fading and slight creasing.
It does contain a lame sponge tipped applicator, but at this price, I wasn’t expecting anything better. At least CoverGirl bothered to 1) provide anything at all 2) have dual ended design containing a flat paddle shape on one end with a pointed tip on the other.
• Pigmented, smooth, blendable formula
• Consistently good formula for all finishes
• Great value
• Long wearing formula
• Can create complete eye look
• Made in Canada
• Packaging a bit flimsy and no mirror
• Shimmers have some fall out
Stash worthiness: 9/10
Run, don’t walk to your nearest store and pick this palette up! The Roses palette was my first pick of the 3 colour options offered since it contained colours I didn’t own a lot of in my collection. But based on the amazing quality and value, I’m likely going to pick up the other 2 colours (Goldens and Nudes). Have you tried the CoverGirl TruNaked palettes?
PS. For those in the UK and have no access to CoverGirl, the Max Factor Masterpiece Nude Palettes are exactly the same! 😉