It may not seem like it lately, but I’m not really an eye shadow palette kind of girl. And certainly, I’ve never gravitated toward drugstore eye shadow palettes. But what got me intrigued with the CoverGirl TruNaked palette were the general rave reviews online, and also seeing amazing live swatches from Allura Beauty. There are 3 versions available and I ended up with the Roses palette:
This palette costs $14.99 regularly but I redeemed Optimum Points for mine.
There are 8 colours in the palette, with a combined weight of 6.5g (roughly 0.81g each) – it measures 11.5cm x 7cm x 1cm. As far as the palette layout, it’s not my favourite configuration with the skinny strips, but these are wide enough that a MAC 239 brush can easily fit in each panel. And for a drugstore palette, the case isn’t terrible, but the plastic feels slightly on the flimsy side. The cover reminds me of the quality of a CD case cover – just a little bit of pressure would probably crack it.
The fact that CoverGirl even went a step further and bothered to give names to each of the shades is aces in my books! You all know what happens when a palette leaves the shades unnamed! (I will name them for you!) 😆
Left to right:
• almond (pink tinged ivory – matte)
• champagne (light pink – shimmer)
• baby (light pinky mauve – matte)
• rose gold (warm pink – shimmer)
• copper rose (dusty mauve – matte)
• dusk (rosy taupe – frost)
• mauvergine (plummy brown – frost)
• mousse (deep plum – satin)
And did you catch that? This palette is made in Canada! You know what other brands produce their products in Canada? MAC, Nars, Bobbi Brown – to name a few. I was quite floored to see that this palette is made in Canada, and not in China like many drugstore brands are nowadays. So then it’s no surprise that I found the formula to be quite impressive:
(I suspect that Copper Rose and Dusk are mislabeled. I think Dusk should be the matte mauve and Copper Rose is the shimmery taupe – but this is the order as per the label on the back of the palette.)
The stand out shades for me are Baby, Rose Gold, Dusk, and Mauvergine. Actually, I love all the colours in this palette but these 4 are just a little more special. Honestly, I wouldn’t change a single shade in this palette! It’s a fantastic stand alone palette – I’ve got my highlight, crease and transition shades all contained in this palette. If I was going to be super picky, I might have suggested a matte crease shade, but Mousse is not that shimmery, so I’ll let it pass.
My favourite way to wear this palette is Mauvergine in the crease with Rose Gold on the lid, Baby as the transition / blending colour and Almond for the brow bone. The quality of both the mattes and frosts are outstanding – pigmented and blendable – I find the shimmers to be slightly loose and more prone to fall out. The wear time of these shadows are good: about 8 hours before I see any fading and slight creasing.
It does contain a lame sponge tipped applicator, but at this price, I wasn’t expecting anything better. At least CoverGirl bothered to 1) provide anything at all 2) have dual ended design containing a flat paddle shape on one end with a pointed tip on the other.
Pros:
• Pigmented, smooth, blendable formula
• Consistently good formula for all finishes
• Great value
• Long wearing formula
• Can create complete eye look
• Made in Canada
Cons:
• Packaging a bit flimsy and no mirror
• Shimmers have some fall out
Stash worthiness: 9/10
Run, don’t walk to your nearest store and pick this palette up! The Roses palette was my first pick of the 3 colour options offered since it contained colours I didn’t own a lot of in my collection. But based on the amazing quality and value, I’m likely going to pick up the other 2 colours (Goldens and Nudes). Have you tried the CoverGirl TruNaked palettes?
PS. For those in the UK and have no access to CoverGirl, the Max Factor Masterpiece Nude Palettes are exactly the same! 😉
This looks a like a great little dupe for the Naked 3 palette! I’m impressed by the pigmentation of the swatches and how beautiful these shades look. I don’t know how often I would use the darker shades but the variety of colours and finishes is good value for money 🙂
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I don`t own any of the UD Naked palettes so unfortunately I can`t compare but based on swatches online, yes, I do think this is probably very similar to that one. Yes, I don`t use the darkest shade often but I have used it as a liner along the lash line smoked out and it`s nice. So happy to have a drugstore palette that is this impressive!
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SO happy you loved this! I just picked it up for myself recently (not tried yet, of course). It looked so pretty, and I don’t have a similar color palette.
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Good purchase! Now use it! 😛 I can’t wait to try the other colours.
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Copper Rose is so pretty, I’d want that palette for that shade alone! Looks like a really nice little palette, will have to see if they’ve converted this palette into Max Factor form here, I doubt it though 😦
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Yes they did! I write that in my review at the end, did you not see? Max Factor has the same 3 palettes:
http://maxfactor-international.com/make-up-products/eyes/eyeshadow/max-factor-nude
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I was late back to work so started skimming, so yup I missed it 🙈 thats awesome news though I’ll be checking that out asap!
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Wow this palette is quite pigmented you should do a look with this
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Aw I don’t really do looks on my blog. I just swatch and describe! 😛 I’m no makeup artist.
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Neither do i lol
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Wow! What a great dupe for the Naked 3 palette
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I wasn’t even aware of the similarities until people started mentioning that in the comments. The quality of this is outstanding! No need to fork over the moolah for the UD.
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The champagne shade is gorgeous. In fact all the colours are. I agree with you we have some similar high street dupes here, so I’ll be looking to purchase a similar one to this☺ x
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It’s rare that I like so many colours in a larger format palette (I’m more into quads) but this one just checks all the boxes for me! I hope you find something similar! If not, that Max Factor one is the same thing! (they’re sister brands)
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I have a Max Factor one that looks similar, but the shades are not as pink as some of these. I think they a pinker palette, so I’ll have to keep a look out☺ x
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I’ve been wondering about the CoverGirl TruNaked palette. Thanks for the review!
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You’re welcome – definitely worth a look. They have testers at Rexall so I recommend swatching them to see if you like it!
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Oh my goodness, this palette is absolutely beautiful! 😍 I tried to pick a favourite shade from your swatches but couldn’t. I don’t believe this is an exact dupe for the Naked 3 but it looks like it sure as heck can make a good substitution for it.
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I have no interest in the UD Naked palettes but it’s good to hear this is a good alternative! I just can’t believe that I prefer this palette over both the Lise Watier Nude and the Becca Ombre Rouge! For the price of one of those, I can get all 3 CoverGirls!
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That is a pretty good palette and it is Spring friendly too
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Yes, the pink colours look very fresh on the eyes.
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Sure
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amazing swatches …… 🙂 xxx champagne and baby …. Yupppp xo
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Yes, those shades are stunning! I love both the shimmers and the mattes in this palette! ❤
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CAN U do my eye make up one – day ? Lol xxxxxx 🙂 i pick lipstick for u xo
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Ok, yes I’ll do your eye makeup one day for sure! I got to practice on some friends hehe. I know my own eyes but haven’t had too much experience.
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i would love that so much …..:) i love the way u do ur eyes ….. xo
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You’ve just about convinced me to run out and snag this one! lol I bought the Goldens one in early April it’s been an unexpected favorite this month!
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This was a very unexpected LOVE as well! I thought, ok, this will be nice but I didn’t think I’d prefer this over my Becca Ombre Rouge palette! $45 vs $15! 😮
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such pretty colours! well done canada 😉
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Haha, thanks! ~from, Canada.
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I remember I featured this on my page back in February “What’s New at the Drugstore” and I find that this shade is very similar to UD Naked 3. This is probable my fave out of the three palettes they have. So glad you like this palette and yes! no mirror but hey! for the price.. I mean what can you ask for right? LOL
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I’m so glad I gave it a try! I hope I won’t be disappointed with the other 2… I do still want it even though they’re not your top ones. I don’t mind no mirrors especially if I’m not taking this travelling with me.
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I’m sure you won’t they seemed great! 🙂
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So glad you reviewed this! Every time Im at shoppers I wonder whether to pick one of these up! I never really trust drug store shadows but knowing that you gave it such a high ratinigmakes me feel more comfy picking it up!
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Yes next time there’s a sale, I highly recommend it. Even for the regular price at $15, it’s a really good value. But I’ve been seeing it on sale for 25% off or I saw at Rexall buy one get one 50% off.
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for sure! I’m definitely going to pick this up next time I’m there
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Wow this palette looks fantastic! Being the palette girl that I am I usually steer clear of drugstore ones like this because they always get terrible reviews but this one looks amazing! I’ll have to scope it out next time I’m at Shoppers!
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I don’t buy a lot of drugstore eye shadows in general. There used to be some good formulations but over the years they seem to have gone down hill (esp Revlon eye shadows). I’ve been seeing these palettes go on sale for 25% off so maybe wait for a sale.
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Thanks for the tip! I’ll keep an eye out!
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So pretty! I especially love the rose gold shade!
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Yeah that Rose Gold is so pretty and wearable too.
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So pretty! I want a lipstick like that!
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Oooh that would be a nice lipstick shade! If you find one, do report back! 😀
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Been looking forever!
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Thank you for thinking of us in UK… *sigh* The number of brands that we get is so sad. I still haven’t tried that Neutrogena healthy skin foundation. GRRRRR
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Well if it’s any comfort to you, we don’t have Neutrogena cosmetics here in Canada either, just the skincare. 😛
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Really? LOL But you’re direct neighbours. That’s so crazy wahahah
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I know. There’s really no reason… well, except maybe that we’ve got like 10% of their population but a large land mass.
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You got me at “Made in Canada” … Very surprising !!!
I’m such a snob when it comes to eyeshadow … I have to admit that these shadows look so pigmented !!! The colors are STUNNING too !
You rated it 9/10 and my poor Becca is a 4/10 … If I see this one on sale, I will buy it 😀
BYM your swatches are great …
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Yes this is the palette I was telling you that I was SO impressed with! I am a snob too! I can’t believe I love this and not the Becca. I feel like I need to give my head a shake! But honestly, if you removed the brand / label and tested this with a high end palette, you wouldn’t be able to tell the difference! It just goes to show our prejudice… and how marketing works! I mean, why is that Becca palette $48? It’s only made in the US, not even Italy. And how are they able to make this one in Canada, selling only for $15! Crazy huh!
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You are so wright !!!
Just take eye and brow pencils for example, Makeup Geek, NYX , ABH are all made in the same exact place !!! (Why is the pricing not the same ??? Marketing 101)
As stupid as I will sound, the damn packaging is still important to me … more than 33$+ difference important, I don’t think so !
You know the greatest net marginal benefit is in the cosmetic industry !!! (Such a ripoff !!!)
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I know… we’re all suckers! 😉 Don’t even get me started on PERFUME. That is just robbery!
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Believe me, I know !!! I’ve been on a perfume kick lately … 🙊
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Lovely colors 💜💜
Sabrina || http://www.OrganicIsBeautiful.com
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These shades are so beautiful!! 🙂
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Yes they are! 🙂
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All three are so great! I am glad you have such a high rating for this palette because the quality is amazing!
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Yeah I want the other ones too because you reviewed the Goldens so highly – I’m amazed that you hit pan on that matte shade! 😮
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I was shocked that I did as well haha…but it has become my go-to palette.
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I’ve been waffling back and forth over getting any of these palettes but I think you’ve convinced me. I trust you in these matters! 🙂
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It’s amazing, you won’t regret it! I promise! 😀
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I will check this one out next time I’m at the drugstore. I love my Maybelline e/s palettes, but I didn’t like the L’Oreal palettes at all (I gave them away). This one looks much better. I love that its made in Canada.
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I’ve not tried the L’Oreal ones… they don’t seem to grab me for some reason. Glad you like the Maybelline ones. I received on from Rachael’s giveaway so I’m excited to try it!
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I am so into the Blushed Nudes palette!
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Ohhh, these are such cute colors! I would wear them all. x
http://avecvalerie.com
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I’m wearing this palette today! Very wearable and great quality! 🙂
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