It’s been nice reading everyone’s festive holiday posts but this year I just don’t seem to have anything Christmas-y to contribute. I feel like I’ve covered all the Christmas topics in years past – if you’re wanting some festive posts from me, have a read through my Blogmas posts from 2016 and 2015. 🙂 🎄🎁
When I get the question, “How do you apply your foundation?” I answer, “It depends.” I’m not trying to be difficult, because it really depends! 😛 It depends on the foundation that I’m using. It depends on what kind of finish I might be looking for, or the level of coverage I want that particular day. Here’s an overview of methods and tools that I employ to apply foundation.
I’ll also name some foundations that work well with each method.
Fingers
As nature intended! 😀 This is my preferred method to apply foundation as I find it provides the most control and a more natural finish. The warmth of skin on skin contact also helps the foundation to spread easier and meld into the skin.
It’s also the most versatile – pretty much all of my foundations can be simply applied with my fingers except for a finicky few. I tend to use my fingers for liquidy foundations or those that require the product to be warmed up against the skin.
Examples of foundations suited for applying with fingers: MAC Face & Body, MUFE Face & Body (comparison between these 2 here), The Ordinary Serum Foundation, Shiseido Sheer & Perfect (review here), Holika Holika Aqua Petit BB, and Kevyn Aucoin Sensual Skin Enhancer (this needs warming up).
Pros:
• FREE!
• Reusable (infinite number of times)
• Warms up product
• Does not absorb product (reduce waste)
• Adjustable to sheerer or heavier coverage
Cons:
• Must wash after each use
• Messy
• May not be sanitary (especially when applying on someone else)
Brushes
A more traditional way to apply foundation is with makeup brushes. Here we have a wide variety of shape options: paddle, stippling / duo fiber, kabuki, flat top / buffing, and oval (aka “toothbrushes”). Some examples of each style:
Paddle (flat) brushes
• #6 Foundation Brush (random brand)
• Sonia Kashuk Synthetic Angled Foundation Brush (from Couture 5-Piece Brush Set)
• Illamasqua Contour Brush
Paddle brushes are used for very meticulous application of foundation and can be tricky to use, as they can cause streaks if not using single direction strokes, like a patting motion.

I rarely use these brushes but they can come in handy if I need to smooth out parts of my face like around my nose or hair line.
Stippling / duo fiber brushes
• Real Techniques Stippling Brush
• Elf Stipple Brush
• Real Technique Duo Fiber Face Brush
I personally find stippling / duo fiber brushes to leave streaks so I tend to not use them for applying liquid foundation (I prefer them to apply powder blush and bronzer).

Look at how the hairs clump together when wet – how can this apply foundation smoothly? I use small swirling / buffing motion when using these brushes instead of an up and down stippling motion – so maybe I’m doing it wrong? 😳
Kabuki brushes
I own a LOT of these little kabuki brushes so it was tough to narrow down to show only 3 – they’re just so cute and collectible. 😀
• Make Up For Ever #124 Powder Kabuki Brush
• Real Techniques Kabuki Brush
• Clarins The Brush
Most foundation brushes are made of synthetic hairs to reduce product absorption into the bristles. The Clarins brush is different in that it’s made of natural hairs rather than synthetic bristles – I only use it brush for powders. My favourite of these is that RT brush, it’s bisected and hinged – it opens up to dense fan style like this:
I can apply foundation, blush, and bronzer with this! But of course, it’s discontinued. I’ve been trying to secure a back-up, in vain. 🙄

I find kabuki style brushes to be best suited for powder or mineral foundation.
Buffing brushes
• Zoeva #102 Silk Finish Brush
• Cargo Magic Brush
• Bdellium Tools Powder Blending #959 (shown here)
These are like smaller kabuki brushes with long handles. The kabuki and buffing brushes were first made popular during the mineral powder craze in early the 2000’s. I find the really densely packed buffing brushes to be mainly good for powder foundations. Of these, my favourite is the Bdellium #959 – it doesn’t leave streaks and blends foundation quickly and seamlessly.

Flat top brushes
• Shiseido Perfect Foundation Brush
• Bdellium Tools Precision Kabuki #957
• Coastal Scents Bionic Flat Top Buffer Brush BR-110
Flat top brushes tend to have an almost velvety smooth surface, which makes for an even application of foundation on the skin.

For liquid foundation, I prefer looser packed, slightly floppy bristles which do not smear the foundation around, but rather smooth and blend foundation onto the skin.
Oval brushes
• MAC Masterclass Oval 6 Brush (review here)
• AliExpress Pro Oval (review here)
• O! Wow Brush by Cailyn
The oval brushes are essentially buffing brushes turned perpendicular. I first learned of them when MAC launched the Masterclass Oval brushes back in 2013 but most people know of the Artis brushes which came out a couple of years later. The bristles are typically very fine filaments and packed extremely densely – the brush surface feels like velour. What I like about these brushes is how they blur imperfections like pores and fine lines. The application motion with these brushes is a side to side sweeping of the brush to graze over the skin surface.

Overall, I find that applying foundation using the various brush styles yield the highest coverage and are best for foundations that are medium to thicker consistencies.
Examples of foundations that work well using makeup brushes are Face Atlier Ultra Foundation, Revlon ColourStay Whipped, Guerlain Lingerie de Peau (review here), and MAQuillAGE Lasting Powdery UV EX Foundation (and most compact foundations).
Pros:
• Reusable for a long period of time (years)
• Hygienic – choice of most makeup artists
• Can be spot cleaned quickly
• Provides even coverage
• Adjustable to sheerer or heavier coverage
Cons:
• Must wash after each use
• Absorbs product (waste)
• Can cause streaky application
Sponges
A relatively new invention, with Beauty Blenders launched only in 2007, the current concept of blending sponges as they appear now revolutionized foundation application. Before the egg shaped blending sponge, we had this:

Now we have these:
• AOA Wonder Blender – Black Teardrop (shown here)
• Quo Blending Sponge
• Sephora The Pointer Blending Sponge (shown here)
• The Face Shop Makeup Blender Sponge (shown here)
• Real Techniques Miracle Complexion Sponge (review here)
I won’t even waste time talking about those silly silicone blending sponges! 🙄
I dedicated a whole post on blending sponges here: Beauty Blender Battle. I find blending sponges to be best for foundations and concealers with a medium consistency, ranging up to balmy consistency. Anything too runny will absorb too much into the sponge, and anything too thick will have a challenging time blending out.

I primarily like to use dampened sponges to sheer out foundations that I find to be too high coverage. One of the best things about blending sponges is how quickly they blend out foundations to look flawless – I use sponges second only to using my fingers.
Speaking of fingers, I’m really liking this new addition to my blending sponge family – meet the Sephora The Pointer Blending Sponge! It fits over my finger so I can blend under eye concealer and around my nose easily. The instructions advise to use it wet – I’ve tried it both wet and dry and I prefer it dry.
Examples of foundations that I like using with blending sponges: Maybelline SuperStay Better Skin Foundaion (review here), MAC MatchMaster, H&M All Day Foundation, and Illamasqua Skin Base Foundation. I also like flattened disc style sponges for powder and cream foundations.
Pros:
• Blends seamlessly
• Creates airbrushed / poreless appearance
• Reusable (varies by sponge quality)
• Sheers out foundation
• Blends foundation quickly
Cons:
• Must wash after each use
• Absorbs product (waste)
• Need to replace sponges regularly
• Need to have water nearby to wet sponge prior to use
Machines
Not A.I…. yet. But I’m talking about airbrush makeup guns or even the Clarisonic Sonic Foundation Brush.
I’ve not tried either of these so I can’t comment – they do require a high dollar investment for the equipment and special supplies first so it’s a commitment. Do any of you have an airbrush foundation gun or tried the Clarisonic brush?
That’s my overview of all the different ways to apply foundation! 😀 My go-to foundation application method will always be using my fingers but sponges and brushes are also useful to provide a variety of finishes with different foundations. Are there any other ways to apply foundation that you use? What is your favourite foundation application method and tool?
Nice post, super interesting and informative, I enjoyed reading it. I like to apply my foundation with a top flat brush then go over it with a beauty blender.
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Oh I never thought to do 2 stages with both a brush and a blending sponge! I do often blending initially with my fingers and then with a sponge or brush.
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I don’t like with my fingers cause afterwards i feel gross 😂
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I do this too if it’s a thicker or super full coverage foundation.
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I used to strictly use my hands to apply foundation! But then I tried a brush and preferred it that way. Then I tried a Beauty Blender and preferred that. XD So now I strictly use beauty sponges to apply my foundation!
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I followed the exact same path as you! First used only my fingers, then progressed to brushes, then to sponges. I neglected my brushes for a while but now I like having all the options. 🙂
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Sometimes I like using a buffing brush when I want fuller coverage but usually end up going over it with a sponge anyway! XD
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Such an informative post! Thank you for sharing.
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Glad you found it helpful! 🙂
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Great informative post, I agree that the application always depends on the kind of foundation I am using and finish I want. I used to like applying foundations with my fingers but there are some that have better finish with other tools. Flat foundation brush is probably my least favourite because it usually gives me rather streaky finish.
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I agree with you! I love the Illamasqua Skin Base foundation but it just doesn’t look as good when I apply with my fingers vs a blending sponge. And yes, flat foundation brushes just don’t work for me at all – I rarely use them and I’ll likely purge the brushes shown in this post soon! 😛
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I thought about throwing out the flat foundation brushes but I started loving them once I used them to apply face masks, so they are keepers now😁
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That’s a good idea. I actually bought a brush from the Body Shop meant for applying masks… I’m such a sucker. 😛
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I like the Beauty Blender, but when I’m out I often dab a little bit on areas that need it with my fingers. I used to use Flat Foundation brushes but I don’t know why, for me the finish was heavy and streaky so I’d still have to blend using my fingers x
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I know lots of people think using fingers isn’t as good but I find that if you use a smoothing rather than a rubbing motion, fingers can blend foundation so well! When I’m travelling, I rely on my fingers only! Sometimes I won’t even bring ANY makeup brushes and apply everything with fingers. 😛
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I’ve pretty much tried all these methods for foundation and my favorite way to apply is with a sponge. I use my kabuki brushes to buff out streaks if there are any. Have you considered trying silicone sponges? I’m on the fence with them, but they don’t absorb product like regular sponges.
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I refuse to fall for the silicon sponge gimmick! I’ve not seen a single review that likes them. I might be willing to try if the sponge was $1… maybe! But I think the smooth / non-porous texture of silicone make them useless in blending.
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My fave method is the original beauty Blender followed by real techniques sponge. I just prefer the finish I get from them. Great post xx
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Blending sponges definitely deliver such a flawless finish – I love them too! I just wish there was an elf that came at night to wash my sponges. 😛
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Up until two years ago I used my fingers to apply foundation too. I liked it for one of the reasons you did, the fingers help warm up the product and it’s easier to spread. That’s the reason I apply concealer with my fingers, whenever I’ve used a brush it doesn’t blend nicely. My favourite way to apply foundation is with the Expert Face Brush from Real Techniques. It’s dense so doesn’t soak up product and buffs and applies foundation really nicely 🙂
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I do still like applying concealer with fingers – something about how it smooths the product onto the skin looks the best. I agree, applying concealer with a brush always looks streaky, unless I was just doing pin point concealing. Yes, the RT Expert Face Brush is a great buffing brush! I like it more for powders, personally.
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I’ve tried the Expert Face Brush with bronzer, what powder products have you tried it with?
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Powder foundation! It does a great job.
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Hands definitely work the best in terms of blending! I love using a paddle brush for those days when I want heavy glam! xo
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Oh yes, I can see how a paddle brush would give almost a mannequin appearance to the skin! 😀
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I tend to dot a foundation around my face using my fingers and then either buff it in with a brush or blend it out with a beauty blender. I prefer the Sigma F80 round kabuki or the Max oval paddle brush if I’m using brushed. I found that I love the €2 Primark sponge over the €20 beauty blender.
I prefer the sponge for thicker/ creamier foundations with more coverage. Everything else that is more lightweight and more sheer with a brush. With a brush I sometimes also like to apply the foundation to the brush, dot that round and then use the brush to blend the foundation into the skin.
I only use flat top kabuki brushes for applying powder and I have a classic kabuki brush that I like using for applying my MAC MSF Natural in the summer time. I am quite picky when it comes to how I like to apply my foundation!
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I’m so over the Beauty Blender! I really like 2 inexpensive ones that cost $5 each!
Thanks for describing how you use a variety of tools / methods to apply your foundations. I normally pour / pump foundation onto my hand and dip my sponge / brush to apply to my face. If I’m just using my fingers, I’ll dot straight onto my face. I use a kabuki to apply the MAC MSF Natural too! 😀 I want to get a larger size Oval brush so I can do my foundation even faster!
This is why we’re beauty addicts… we are very particular. 😛
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That’s why I’m so happy with my €2 dupe! And I love it when people leave comments that actually go into my blog posts too. I just felt inspired to write that down on my morning commute.
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Great, and informative post!! I use the real techniques buffing brush for all my face makeup if you can imagine that 😂 foundation, concealer, powder, bronzer, blush – everything with one brush! It’s not because I’m cheap, but it just works for me 🤷🏻♀️ I used to be a finger foundation application person but the brush experience was better!
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Wow, that ONE brush can do all that! So impressive! I think it’s great! I’ve love to find one brush that does it all. 😀 I think I own that brush… will have to test it!
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I prefer my sponges but I have a couple foundations that apply better with a brush.
Pro tip: Wet your sponge with WARM water to make it work more like your fingers. You’ll definitely see a difference.
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People wet their sponge using COLD water?! I don’t like putting my hand in cold water so that thought never occurred to me!
What’s your favourite blending sponge? Beauty Blender?
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I do love the Beauty Blender. BUT… the pink L’Oreal sponge works just as well and costs so much less. I need to get a new one as my original I got back in April has just about had it. I love my Danielle Creations sponges a lot too.
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This post is very educationaL for me XD
I onLy own the Shiseido fLat top brush but after seeing those fLuffy kabuki brushes I kinda want one..
Do you have any recommendation for retractabLe kabuki brush?
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I actually don’t like that Shiseido flat top brush! I’m going to declutter it soon. I find it pushes foundation around rather than blend – it’s too dense, in my opinion.
I don’t own any retractable kabuki brushes, unfortunately. But if you’re looking for a good retractable powder brush, I highly recommend Anna Sui’s brush. Here’s a post where I show it:

https://stashmatters.com/2016/09/14/travel-makeup-and-skincare-crusing/
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Awesome post! Like everyone said, very informative and well thought-out.
I have never, ever liked using brushes to apply foundation – the foundation just never sat well on my skin from applying it that way. I always used my fingers up until I received that Quo sponge from you, and now I’m addicted to using sponges!
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Thanks! 😀
I neglected my brushes for a LONG time. I only used fingers for a long time, then progressed to brushes. But when I discovered blending sponges, I stopped using brushes. But in the last few months, I’ve rediscovered brushes again. I like the coverage brushes give when I’m going for more coverage. But it’s a pain to have to wash them though…
Glad I was your gateway to blending sponges – besides the Quo one, what other brands have you tried?
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That’s partly another reason why I’ve never used brushes – washing them is such a chore! I’d rather wash dishes…
I’ve only ever used the Quo ones! I should probably branch out but if I find something I like, I have a habit of sticking to it…bad beauty blogger!
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If you like something, nothing wrong with sticking with it! 😛
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I forgot to mention – I would love to try applying foundation using the Clarisonic! I own a Clarisonic Mia but I *think* the foundation brush head only comes with the regular Clarisonic!
Also – I don’t think you own enough foundation/face brushes, Stashy! LOL
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Haha I was waiting for someone to call me out on how many foundation / brushes I have. I am planning to declutter a bunch of them! Probably about 40% of the items I showed in this post are going to go… 😉
I just checked – the Clarisonic foundation brush fits onto the Mia too!
The best in cleansing just got better. Get the most even, full coverage from your makeup! The Sonic Foundation Brush uses patented oscillation technology to generate more than 18,000 micro-blends per minute. It gently provides a flawless, full foundation coverage in 60 seconds or less. Spend less time, waste less foundation & get better results. Let sonic micro-blending do the work for you!
COMPATIBLE WITH ALL CLARISONIC CLEANSING DEVICES
Made with synthetic fibres, easy to clean, just like your make up Brushes! Simply spray with brush cleaner or wash with brush shampoo! Use dry.
https://www.clarisonic.ca/en/brush-heads/Brush-Head-Sonic-Foundation-Brush.html
Get it… for research! 😉
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These days I apply with my fingers and then use either a sponge or my Wayne Goss foundation brush to blend out. For powders, I have a few different brushes that I use – with my fave being the giant Tarte one.
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I have to try Wayne Goss brushes one of these days! Isn’t his foundation brush made of white goat hairs?
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I think so. They are really great quality (hand crafted in Japan).
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I like using flat foundation brushes for face masks. I have a real aversion to sticking my fingers in things, so using my fingers foundation is a no go. I have been loving using a ‘toothbrush’ style brush for applying foundation, but nothing works like a mini blender for concealer!
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I know lots of people who don’t like using their fingers to apply foundation. I don’t necessarily need to stick my fingers into anything – just pump the foundation onto my palm and then use my fingers to apply from my palm to my face. I’m a serial hand washer so I’m not concerned about that.
Glad to know another fan of the toothbrush brushes! 😀
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You write the best and most detailed blog post. I am so keen to try oval brushes now.
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Definitely give the oval brushes a try! There are lots of inexpensive options – just make sure not to go TOO cheap. 🙂
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sponges wins the battle in my case. and it is easier to clean a sponge than a brush.
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I agree, sponges are way easier to clean!
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Another post is meant to comment on for ages…
I’m happy to hear I’m not the only one who loves to apply foundation with their fingers. More power to us!
That elf stippling brush… looks like wet faux fur! How would anyone be able to apply liquid foundation with that thing?! 😀
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Well when you look at the pros for using fingers to apply foundation – it’s FREE – it makes a lot of sense!
I don’t understand the stippling brush… I only like the ones where the tops are very flat and more even. The ones that are all spiky like that aren’t useful to me at all. (That one is being decluttered SOON 😉 )
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The spiky brush looks more like an art brush. If it were ten times smaller, it would be an awesome nail art brush! 😀
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